Kristina Schröder: German secretary on Twitter

Kristina Schröder is one of the few secretaries, who use twitter for their reputation. Nearly 15.000 people are following her – although she is still twittering under her maiden name “Kristina Köhler”. And so she writes on New Year’s Day: “My intention for the new year is to find a new twitter name, as Kristina Schroeder is too long”. A few hours later she posts: “Thank you for your proposals, apart from the one with the new marriage.” This little anecdote shows, that she does not only repeat political statements of her party, but also gives her followers the opportunity to follow her personal development.

She often tweets, what she is at the moment doing at which place. I think that’s quite important, as not many people now what a secretary is actually doing the whole day.

A second plus point is her transparency. When she is not twittering, but someone from her office, they introduce themselves (“account of secretary is captured") and sign every tweet.

But as most of the other famous twitterer, she engages not much with her followers. One time she answers to a tweet – but that came from a journalist of the famous BILD-Zeitung. What does he have, that all the other do not have? In an interview with “Spiegel Online” she admits that she does not often react on tweets from others – because of her lack of time.
Maybe she’ll learn, that she better does not fight with Twitter-users, because her social-media-life has had some serious consequences in “real” politics.


P.S.: A little disappointment that she has not tweeted a single detail about her baby. Not even, that she's pregnant.

By Ger_Watch